“We try to marry form with function,” says White. There’s a clear and intentional Hogan family consistency. As was the case with last year’s PTx PRO, the ICON styling looks updated and retro at the same time. The Ben Hogan ICON replaces the Fort Worth, Hogan’s first release during its 2015 resurrection. “To get back to the traditional and classical styling Ben Hogan blades have been known for.” “That was really our design intent,” says Hogan CEO Scott White. It’s back today with a new blade, the Ben Hogan ICON. If you find yourself yearning for that iconic look, yearn no more. Those Apex blades were designed by Jeff Sheets during Spalding’s ownership of the brand and featured the distinctively Hogan- esque blade-on-blade styling. They, along with the Apex Plus, were perhaps the last great iron sets released by the original Hogan Co. The circa-1999 Apex blade may have been the most iconic. Hogan was arguably the greatest ball striker ever and damned near every forged iron his company produced was, well, iconic. The words Ben Hogan and Icon go together like velvety and smooth.
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